Terms of Service

Last updated: April 8, 2026 · Effective immediately

Who this agreement is between

These Terms of Service govern the relationship between Cherry Automate (operated by Kameron Cherry, "we", "us") and you, the client ("you", "your business"). By submitting our intake form, signing our services agreement, or paying any invoice, you agree to these terms.

What we do

Cherry Automate provides marketing automation services including but not limited to:

• GoHighLevel CRM setup and configuration
• SMS text automation (missed call text back, lead follow-up sequences)
• Voicemail drop automation
• Appointment reminder automation
• Review request automation
• Social media lead integration
• AI conversation automation
• Ongoing system monitoring, maintenance, and bug fixes
• Third-party platform integration (RingCentral, SimplePractice, Zapier, etc.)

Specific services provided to you will be outlined in your services agreement.

Payment terms

• Setup fees range from $500–$2,000 depending on plan selected, due before work begins
• A2P SMS registration fee of $25 is due before registration is submitted
• Monthly management fees range from $297–$997 depending on plan, and begin after your system goes live
• Phone number pass-through fee of $1.15/mo is billed at cost with no markup
• Add-on services are billed as agreed upon in writing
• Invoices are due within 7 days of receipt
• Late payments may result in suspension of services

Refund policy

• Setup fees are non-refundable once work has begun
• A2P registration fees are non-refundable as they are paid directly to third-party carriers
• Monthly fees are non-refundable for the current billing period
• If we are unable to complete your setup due to our own error, we will provide a full refund of the setup fee

Cancellation

• Either party may cancel services with 30 days written notice via email
• Upon cancellation, you retain full ownership of your GoHighLevel sub-account and all automations built
• All outstanding balances are due immediately upon cancellation
• We will return all credentials and transfer access back to you within 5 business days of cancellation

What you own

Everything we build for your business belongs to you:

• Your GoHighLevel sub-account and all data within it
• Your dedicated phone number and SMS registration
• All automation workflows and sequences we build
• All contact data and client information in your CRM

Your responsibilities

To allow us to do our job effectively, you agree to:

• Provide accurate business and legal information for SMS carrier (A2P) registration
• Grant us access to required platforms (website, phone system, booking software) during setup
• Review and approve all text message content before it goes live
• Ensure your business complies with all applicable laws including HIPAA (if applicable)
• Ensure your clients have opted in and consented to receive automated text messages
• Respond to our messages within a reasonable time when decisions or approvals are needed
• Pay invoices on time

Access to your accounts

In order to set up, connect, and maintain your automation system, we may require login credentials or administrator access to your third-party platforms (including but not limited to your website, phone system, booking software, and email account). By providing this access you agree to the following:

• We will only use your credentials to perform setup, maintenance, updates, and bug fixes directly related to your automation system
• We will never share your login information or credentials with any third party
• We will always notify you via text or email before making any changes to your accounts
• We will tell you exactly what we are doing and why before we do it
• We retain your access information only as long as necessary to maintain your system — you may revoke access at any time with written notice
• You are responsible for enabling two-factor authentication and other security measures on your own accounts

Data security & limitation of liability for breaches

Cherry Automate takes reasonable precautions to protect your information, including using secure storage and limiting access to credentials on a need-to-know basis. However, by submitting your information and credentials through our intake form or any other means, you acknowledge and agree to the following:

• No digital system or transmission of data over the internet is 100% secure
• Cherry Automate cannot guarantee absolute security of your information
• In the event of a data breach or unauthorized access beyond our reasonable control, Cherry Automate shall not be held liable for any damages, losses, or claims arising from such an event
• You agree to hold Cherry Automate, its owner, employees, and agents harmless from any claims, damages, or expenses resulting from a data breach, security incident, or unauthorized access that is not the result of our gross negligence or willful misconduct
• If a security incident occurs, we will notify you as soon as we become aware of it

Limitation of liability

Cherry Automate is not liable for:

• SMS delivery failures caused by carrier issues, network outages, or spam filters
• GoHighLevel platform outages or technical issues beyond our control
• A2P registration rejections caused by incorrect information provided by the client
• Third-party platform outages (RingCentral, SimplePractice, Zapier, etc.)
• Lost revenue, missed appointments, or business losses resulting from automation downtime
• Any indirect, consequential, incidental, or punitive damages of any kind
• Data breaches or security incidents beyond our reasonable control

Our maximum liability in any circumstance is strictly limited to the total fees paid to us in the 30 days prior to any claim.

HIPAA notice

Cherry Automate is not a HIPAA-covered entity and does not provide HIPAA compliance services. If your business operates in healthcare or handles protected health information (PHI), you are solely responsible for ensuring your use of our automation services complies with HIPAA regulations. We will always keep automated text message content generic and free of protected health information, but ultimate compliance responsibility rests with you as the covered entity.

Confidentiality

We treat all client information as strictly confidential. We will never sell, rent, or share your business information, client data, login credentials, or any confidential information with third parties — except as strictly required to deliver our services (e.g. GoHighLevel, SMS carriers, Zapier). This obligation continues indefinitely after our business relationship ends.

Messaging compliance

By using our SMS automation services, you confirm that:

• Your clients have opted in to receive automated text messages from your business
• You will honor all STOP/opt-out requests immediately and automatically
• You will not use our system to send spam, unsolicited messages, or messages that violate TCPA regulations
• You understand that A2P 10DLC registration is required by carriers and that non-compliance can result in message blocking

Changes to these terms

We may update these Terms of Service from time to time. We will notify active clients of significant changes via email or text with at least 30 days notice. Continued use of our services after changes take effect constitutes acceptance of the updated terms.

Governing law

These terms are governed by the laws of the State of Colorado. Any disputes will be handled in El Paso County, Colorado. Both parties agree to attempt to resolve any dispute informally before pursuing legal action.

Contact us

Questions about these terms? Reach out anytime:

• Email: kameron@cherryautomate.com
• Phone: (719) 645-6469
• Website: cherryautomate.com